Marketing Concentration

The Owen marketing faculty is diverse in its knowledge; areas of expertise include advertising, consumer research, branding, service marketing, networks, customer satisfaction, quantitative psychological research and new products. The marketing program is flexible, offering students a wide variety of electives beyond the Concentration requirements.

* Curriculum and course information on the Owen website is updated annually and is subject to change. Current students should consult the YES student services application for the most updated information.



Required Courses

NumberCourse TitleCredits
461B
 Survey Design and Analysis
2
462
 Consumer Analysis
2
 

Electives—choose eight additional hours from the following