Marketing for Strategic Growth

For a manager new to marketing, knowing how to approach key decisions—such as how to position a product and which audiences to target—can spell the difference between success and failure. Whether you are the one who develops strategic marketing campaigns or you simply need a clearer grasp of how to assist in your organization’s marketing strategy, this program is right for you.

Through this two-day program, you’ll explore fundamental views of marketing and gain the key skills and tools that will help you make better marketing decisions. Leave this program with a deep understanding on the fundamental basics behind establishing a marketing strategy and how to make the best marketing decisions for your products and brand.

This two-day program is essential for new or rising marketing managers.

What You Will Learn:

You’ll learn ideas and techniques you can apply right away, including:

• How to build, revitalize or extend a brand
• Frameworks to help make better marketing decisions
• Using analytics and company data to make more informed marketing decisions
• Identify and decide which market segments to target with product launches
• Language to effectively communicate the benefits of your products/services

Who Should Attend:

• Rising marketing managers
• Managers with new marketing responsibilities

Length of Program

2 Days

Continuing Education Units

1.5 Units

Cost

$1,980
Cost includes tuition, instructional materials, continental breakfast and lunch (all days).

Location

Vanderbilt Owen Graduate School of Management, Nashville, TN

What Participants Say

Steve is an excellent instructor—he relates to his students and has a participatory style of teaching.  I really enjoyed his style.

Although I make some really good guesses about important decisions, it feels great to have a formal evaluation process to assist in my decision-making process.  I really enjoyed the course!

This course provides new and useful perspectives of the customers and how to exceed their needs (when the marketing plan supports that need).

I was a bit skeptical about being able to grasp onto the information in this class because of my background.  However, the course and teacher greatly exceeded my expectations!