New Product Development
MGT 467
Course Description:
The new product development process is examined from idea to launch: covering elements such as idea screening and market scoping, to product development and market testing. Multiple techniques will be applied, including concept testing, conjoint analysis, forecasting, new product diffusion structures and rates, etc.
2 Credit(s)
Faculty:
- Mark Ratchford (View Profile)
Subject Area(s):
- Entrepreneurship
- Marketing
Program(s):
- MBA
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
