Marketing Capstone: The Brand Group
MGT 358a/b
Course Description:
MGT 358a/b. Marketing Capstone: The Brand Group: Pairs MBA consulting teams with organizations that have real-time marketing challenges/opportunities requiring attention. The organization provides marketing projects; Vanderbilt provides talent, structure and faculty guidance. Examples of projects include: new product development; advertising and promotion; social media strategies; sales and distribution strategy and CRM and sponsoring companies include Brown-Forman, GE and Humana. This course runs Mods 2 and 3 is open to second year MBA students. The class meets one time per week; the second class period during the week is reserved for team meetings.
4 Credit(s)
Faculty:
- Yvonne Martin-Kidd (View Profile)
Subject Area(s):
- Marketing
Program(s):
- MBA
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
