Marketing
MMHC 861
Course Description:
Introduces basic marketing principles and concepts. Successful organizations integrate the objectives and resources of the organization with the needs and opportunities in the marketplace to create customer value. Effective implementation of marketing concepts requires knowledge of key relationships between internal (company) and external (competitors and customers) environments, and how they are influenced by the marketing mix (product management, pricing, distribution channels and promotion strategy).
2 Credit(s)
Subject Area(s):
- Health Care
Program(s):
- Health Care MBA
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
