Health Care Technology
MGT 500
Course Description:
The discovery, development and commercialization of new technologies drives innovation in the health care industry. Life Sciences, defined as biotechnology, pharmaceuticals, devices, and diagnostics, are a critical component of the health care system. The real world orientation of the class will allow student to bring to bear their core learnings to date in the context of dynamic interactive and problem solving environment.
Multiple strategies exist for a budding company or promising product in its growth cycle, but many viable options and resources are overlooked. Few strategies can be executed successfully without a thorough understanding of the unique market dynamics and a focused tactical plan to address the market demands.
The class will explore and analyze: What drives this market? What are the unique challenges? What creates a real barrier to entry? How are opportunities identified, their value assessed, protected, and successful products/companies developed?
2 Credit(s)
Faculty:
- Keith Gregg (View Profile)
Subject Area(s):
- Health Care
Program(s):
- Health Care MBA
- MBA
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
