Marketing Models
MGT 461c
Course Description:
Marketing decisions are primarily the purview of CEOs, CMOs, consultants, and marketing managers, but increasingly, marketing has permeated throughout companies such that all managers must consider their customers. Marketing decisions are optimal when they are fact-based, and marketing models are informed by both data and judgment. Models will be studied, created, and tested for all elements of marketing: clustering customers into segments, forecasting market sizes, customer relationship management database systems, diffusion rates for new products, advertising budgeting, pricing models, etc.
2 Credit(s)
Prerequisite(s):
Faculty:
- Dawn Iacobucci (View Profile)
Subject Area(s):
- Marketing
Program(s):
- MBA
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
