Marketing Communications: Advertising
MGT 460
Course Description:
This course covers the overall communications strategy with prime emphasis on the role of advertising and theories of how advertising works. Typical topics covered include targeting, creative strategy, media strategy, budgeting, setting communications objectives, and advertising agency management. Complements Mgt. 464, The Promosional Mix. Readings, cases, written case reports, and advertising lab assignments.
2 Credit(s)
Prerequisite(s):
Faculty:
- Jennifer Escalas (View Profile)
Subject Area(s):
- Marketing
Program(s):
- MBA
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
