Writing a Business Plan
MGT 554b
Course Description:
Develops detailed business plans for student's new ventures. The process of business plan development is intense, and emphasizes concept development, followed by research, assumption verification, and practical implementation. Plans include an executive summary, business description, market analysis, competitive analysis, marketing plan, financial plan, and operational plan. Plans are presented before a panel of student peers and business community judges, where they are rated individually.
2 Credit(s)
Prerequisite(s):
Faculty:
- Germain Böer (View Profile)
Subject Area(s):
- Entrepreneurship
Program(s):
- MBA
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
