Marketing Madness 2010
Apr 01, 2010 | by Eleanor Williams
Marketing Madness is the Vanderbilt Marketing Association's signature event of the year and took place on Thursday April 1st. It is a product positioning and branding competition open to all Owen students that challenges student's ability to take an existing product or brand portfolio consisting of multiple products and develop a concept for a booth, similar to those found at trade show exhibitions and career fairs. All submissions are judged by both faculty and students, with prizes awarded to the winners. The companies that participated this year were EJ Gallo, Google, Microsoft Xbox, Heinz, WeTV, and Mattel. The event was a huge success, proving that marketing is not all madness!