Jeffrey P. Dotson
Assistant Professor of Marketing
Subject Area(s):
Marketing
Professor Dotson is an expert on marketing research and theory. His research focuses on the development and application of Bayesian statistics to a variety of marketing problems, including linking customer satisfaction to firm financial performance and developing more accurate models of consumer decision making. He joined the Vanderbilt Owen Graduate School of Management after completing his Ph.D. in marketing at the Fisher College of Business at The Ohio State University, where he taught marketing research and served as a teaching assistant for courses in Bayesian statistics and marketing.
His research has been published or accepted for publication by such leading journals as Quantitative Marketing and Economics and Marketing Science, and he has presented his work at leading academic institutions including Brigham Young University, Harvard Business School, University of Iowa, University of Southern California and INSEAD. In addition, Professor Dotson is actively involved in the marketing research practitioner community. He presented papers at the American Marketing Association’s Advanced Research Techniques (ART) Forum in 2007 and 2009 where he was runner-up (2007) and winner (2009) of the best presentation award. He recently co-taught a tutorial on advanced discrete choice modeling at the 2009 Sawtooth Software conference.
In 2007 and 2008, Professor Dotson was honored as a Haring Symposium Fellow and was also an INFORMS Doctoral Consortium Fellow in 2006. He was the recipient of the the Davidson Doctoral Fellowship from the Fisher College of Business in 2005 through 2009, and is currently a member of INFORMS, the American Marketing Association and the American Statistical Association.
Prior to his academic career, Professor Dotson worked as a category manager and senior analyst for a national consumer packaged goods firm. He also has extensive professional experience in retail banking, having held a variety of positions including financial services representative and supervisor. He recently completed a three-year term as Vice Chairman of the Board of Directors for a regional credit union.
Education:
B.S., Southern Utah, 2002
M.B.A., Utah, 2003
M.Stat., Utah, 2005
Ph.D., Ohio State, 2009
Research Interest(s):
Bayesian statistics, discrete choice modeling, impact of customer satisfaction on firm performance
Area(s) of Expertise:
Customer satisfaction, marketing research
