Steven S. Posavac
E. Bronson Ingram Professor in Marketing
Subject Area(s): Marketing
Professor Posavac’s research focuses on consumer and managerial judgment and decision processes, and advertising and persuasion. Current projects explore consumer inference, the role of attitudes in choice, and drivers of consumers’ evaluations of celebrities. His research has appeared in such leading publications as the Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Marketing Letters, Journal of Economic Psychology, Journal of Experimental Psychology: Applied, Journal of Experimental Social Psychology, and Organizational Behavior and Human Decision Processes. His recently published book, Cracking the Code: Leveraging Consumer Psychology to Drive Profitability, contains actionable advice on how to use the principles of consumer psychology to improve managerial decision making and organizational performance.
Posavac is currently an Area Editor for the Journal of Consumer Psychology, and serves on the editorial review boards of the Journal of Consumer Research, Marketing Letters, and the Journal of Economic Psychology. Posavac served as co-chair of the 2003 Society for Consumer Psychology conference, and chaired the 2010 Advertising and Consumer Psychology conference. He recently completed his term as President of the Society for Consumer Psychology.
Prior to joining Vanderbilt, Posavac was Associate Dean for MBA Programs and Associate Professor at the Simon Graduate School of Business at the University of Rochester. In this capacity he focused on program development, and oversaw curriculum, academic affairs, admissions, placement, and student services.
B.A., Knox, 1992
M.S., Utah, 1995
Ph.D., Utah, 1998
Area(s) of Expertise:
Advertising, marketing, consumer and managerial decision making, consumer choice