Marketing Faculty

Like information and technology, marketing is undergoing a continuing revolution. The needs and interests of consumers and corporations are evolving, and the means of informing them about products and services are changing dramatically.  Owen has met this revolution with one of its own. The school’s marketing faculty is essentially a new entity, bridging the gap between the quantitative and behavioral, presenting a cutting edge synthesis to a new generation of students.

Instructor Photo

Jeffrey Dotson

Assistant Professor of Marketing

MORE ABOUT THIS FACULTY MEMBER
Jeffrey Dotson is an expert on marketing research and theory. His research focuses on the development and application of Bayesian statistics to a variety of marketing problems, including linking customer satisfaction to firm financial performance and developing more accurate models of consumer decision making. Prior to his academic career, Jeffrey worked as a category manager and senior analyst for a national consumer packaged goods firm.
Instructor Photo

Jennifer Escalas

Associate Professor of Marketing

MORE ABOUT THIS FACULTY MEMBER
Jennifer Escalas was Assistant Vice President at Union Bank in Los Angeles before beginning her academic career. Jennifer’s research interests focus on consumer narrative processing—thinking in the form of stories—which can create meaning for brands and generate emotional responses to advertising.
Video: Consumer Relationships with Brands
Instructor Photo

Steve Hoeffler

Associate Professor of Marketing

MORE ABOUT THIS FACULTY MEMBER
Steve Hoeffler is an expert in consumer products marketing, brand management and consumer behavior, including the marketing of "really new" (novel) products and the development of consumer preferences. He has also served a variety of marketing roles for NCR/AT&T and has consulted for Procter and Gamble, IBM and Fujitsu.
Video: Radically New Products
Instructor Photo

Dawn Iacobucci

E. Bronson Ingram Professor of Marketing

MORE ABOUT THIS FACULTY MEMBER
Dawn Iacobucci, who joined the Owen faculty in 2007 after spending the previous three years at the University of Pennsylvania's Wharton School, is a renowned expert on networks, customer satisfaction, service marketing and quantitative psychological research. A noted teacher and researcher, Iacobucci’s recent textbook, MM (Marketing Management), is quickly gaining critical acclaim.
Instructor Photo

Steve Posavac

E. Bronson Ingram Associate Professor of Marketing

MORE ABOUT THIS FACULTY MEMBER
Steve Posavac’s research focuses on consumer judgment and decision processes, advertising and persuasion, and valuation of environmental amenities. His research has appeared in such leading publications as the Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Marketing Letters, Journal of Economic Psychology, Journal of Experimental Psychology: Applied, Journal of Experimental Social Psychology, and Organizational Behavior and Human Decision Processes. He recently completed his term as President of the Society for Consumer Psychology.
Instructor Photo

Mark Ratchford

Assistant Professor of Marketing

MORE ABOUT THIS FACULTY MEMBER

Professor Ratchford is an expert in consumer behavior and game theory-based models of marketing strategy. He joined the Vanderbilt Owen Graduate School of Management after completing his Ph.D. in marketing at the Leeds School of Business at the University of Colorado in Boulder, where he taught marketing research and consumer behavior and was awarded the Gerald Hart Research Fellowship and the University Fellowship.

Affiliated Faculty

Instructor Photo

Corey Cleek

Adjunct Professor of Marketing; Internet Entrepreneur/Angel Investor

MORE ABOUT THIS FACULTY MEMBER
Corey Cleek has held various U.S. and International Marketing and Business Development positions at eBay, CitySearch, and Amazon.com. Corey is a graduate of the University of Tennessee and Duke University's Fuqua School of Business.

Features

Steve-Hoeffler-256x153_1

Steve Hoeffler

Steve Hoeffler talks about on marketing radically new products.

JENNIFER-ESCALAS

Jennifer Escalas

Jennifer Escalas discusses consumer relationships with brands.

VW Super Bowl Ad

VW's Super Bowl Ad

According to Vanderbilt research, Volkswagen's hit Super Bowl ad succeeded, in part, because of its narrative complexity.

P3-Faculty Directory - Narrow (Purple)