Faculty & Research

Marketing Faculty

Like information and technology, marketing is undergoing a continuing revolution. The needs and interests of consumers and corporations are evolving, and the means of informing them about products and services are changing dramatically. Owen has met this revolution with one of its own. The school’s marketing faculty is essentially a new entity, bridging the gap between the quantitative and behavioral, presenting a cutting edge synthesis to a new generation of students.

	Jeffrey Dotson Assistant Professor of Marketing MORE ABOUT THIS FACULTY MEMBER
Jeffrey Dotson is an expert on marketing research and theory. His research focuses on the development and application of Bayesian statistics to a variety of marketing problems, including linking customer satisfaction to firm financial performance and developing more accurate models of consumer decision making. Prior to his academic career, Jeffrey worked as a category manager and senior analyst for a national consumer packaged goods firm.

	Jennifer Escalas Associate Professor of Marketing MORE ABOUT THIS FACULTY MEMBER
Jennifer Escalas was Assistant Vice President at Union Bank in Los Angeles before beginning her academic career. Jennifer’s research interests focus on consumer narrative processing—thinking in the form of stories—which can create meaning for brands and generate emotional responses to advertising. Video: Consumer Relationships with Brands

	Steve Hoeffler Associate Professor of Marketing MORE ABOUT THIS FACULTY MEMBER
Steve Hoeffler is an expert in consumer products marketing, brand management and consumer behavior, including the marketing of "really new" (novel) products and the development of consumer preferences. He has also served a variety of marketing roles for NCR/AT&T and has consulted for Procter and Gamble, IBM and Fujitsu. Video: Radically New Products

	Dawn Iacobucci E. Bronson Ingram Professor of Management in Marketing MORE ABOUT THIS FACULTY MEMBER
Dawn Iacobucci, who joined the Owen faculty in 2007 after spending the previous three years at the University of Pennsylvania's Wharton School, is a renowned expert on networks, customer satisfaction, service marketing and quantitative psychological research. A noted teacher and researcher, Iacobucci’s recent textbook, MM (Marketing Management), is quickly gaining critical acclaim.

	Steven Posavac E. Bronson Ingram Associate Professor in Marketing MORE ABOUT THIS FACULTY MEMBER
Steve Posavac’s research focuses on consumer judgment and decision processes, advertising and persuasion, and valuation of environmental amenities. His research has appeared in such leading publications as the Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Marketing Letters, Journal of Economic Psychology, Journal of Experimental Psychology: Applied, Journal of Experimental Social Psychology, and Organizational Behavior and Human Decision Processes. He recently completed his term as President of the Society for Consumer Psychology.

	Mark Ratchford Assistant Professor of Marketing MORE ABOUT THIS FACULTY MEMBER
Professor Ratchford is an expert in consumer behavior and game theory-based models of marketing strategy. He joined the Vanderbilt Owen Graduate School of Management after completing his Ph.D. in marketing at the Leeds School of Business at the University of Colorado in Boulder, where he taught marketing research and consumer behavior and was awarded the Gerald Hart Research Fellowship and the University Fellowship.

Affiliated Faculty

	Corey M. Cleek Adjunct Professor of Marketing; Internet Entrepreneur/Angel Investor MORE ABOUT THIS FACULTY MEMBER
Corey has held various U.S. and International Marketing and Business Development positions at eBay, CitySearch, and Amazon.com. Corey is a co-founder and the Chief Executive Officer of Uloop, Inc., an online classifieds platform for colleges and universities, and is an active angel investor in Internet Media and E-Commerce companies.

	Richard L. Oliver Professor of Management, Emeritus MORE ABOUT THIS FACULTY MEMBER
Richard Oliver is a distinguished researcher in the field of consumer psychology, joined the Owen faculty in 1990, after more than a decade of teaching at the Wharton School at the University of Pennsylvania and the Graduate School of Business Administration at Washington University. Within the field of consumer psychology, Richard has a special focus on customer satisfaction, customer loyalty, and post-purchase processes generally.