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With the Vanderbilt MBA, you’ll find the flexibility, curriculum and support you need to land the marketing job you want. Our accomplished marketing faculty is diverse in its knowledge; expertise includes advertising, consumer research, branding, service marketing, networks, customer satisfaction, quantitative psychological research and new products.
Discover Your Career
Career Opportunities —Explore the wide variety of MBA marketing careers on the Vanderbilt Marketing Association website.
Selected Companies that Hire from Owen—Marketing
Companies that Recruit from Owen
Click here to download the Vanderbilt MBA Employment Report
Create Your Curriculum
MBA Curriculum Options
Marketing Concentration
Hours Required: 12
The most flexible option, with two required marketing courses and a variety of electives, allowing you to customize your curriculum to your unique needs.
Brand Management Specialization
Hours Required: 20
To prepare for a career managing a brand or product, choose this intensive curriculum sequence of 10 marketing courses.
Click Here for the Course Catalog
Photo: Marketing Immersion-Jack Daniel's Distillery
Build Your Resume
Vanderbilt Marketing Association
VMA is a student organization dedicated to enhancing the education and career goals of Vanderbilt MBA students. Members experience numerous opportunities to develop knowledge and skills in the field of marketing through various events, trainings and informational sessions. In addition, VMA offers mentorship programs, career management support and social activities designed to expand networking and foster new relationships.
More Resume-Building Activities
Marketing Madness
Each winter, Vanderbilt MBA students stage a simulated tradeshow, where teams compete to win an award for the most successful marketing campaign. Teams use displays, games and contests to promote a range of products, including Heinz, Cottonelle, Manwich, the Nashville Predators, Dannon, Tyson, Harley Davidson, Miller, Sonic and E&J Gallo wines.
Owen Media and Entertainment Group
The Owen Media and Entertainment Group is targeted toward students with an interest in any area of Media, including interests in Music, Sports, Television, Entertainment, and Hospitality Management. Our goal is to help students obtain a better understanding of career opportunities in media-related fields as well as the curriculum as a whole at Owen.
Meet Your Faculty
Cleek, Corey, Adjunct Assistant Professor of Management
Cooil, Bruce, The Dean Samuel B. and Evelyn R. Richmond Professor of Management (Full Professor)
Escalas, Jennifer, Associate Professor of Management (Marketing)
Furse, David, Adjunct Professor of Management
Hoeffler, Steve, Associate Professor of Marketing
Iacobucci, Dawn, E. Bronson Ingram Professor in Marketing (Full Professor)
Lynskey, Bruce, Clinical Professor of Management
Oliver, Richard L., Professor of Management (Full Professor)
Posavac, Steven, Associate Professor of Management (Marketing)
Photo: Heinz Booth at Marketing Madness
Alumni & Students
Owen World Shapers
Read the stories of Owen alumni, faculty, students who are shaping their worlds, and our world, at this robust multimedia website.
Owen Bloggers
Get up close and personal with current Owen students at this student-run “unedited, uncensored view of life” at Owen.
Industry Insights
OwenIntelligence
Explore a wealth of current insight from Owen’s world-class marketing faculty with this online publication.
Category Captains: Who’s in Charge? (Summer 2008)
Managing the Brand: You (Spring 2008)
Too Much Information: Effects of Complexity on Decision-Making (Winter 2008)
The Power of “Imagine Yourself…” Advertising (Summer/Fall 2007)
Social Networking for Competitive Advantage (Summer/Fall 2007)
Customer Satisfaction and Share of Wallet (Winter/Spring 2007)
Net Promoter Reliability “Oversold” (Winter/Spring 2007)
Podcasts and Videos
Listen to or watch Owen faculty or speakers discussing topical issues.
